A few weeks ago, I asked about how e-cigarettes might be used for other drugs and Dirk Hanson pointed out that it was already happening. The Detroit Free Press covered this segment of the pot economy:
Chris Folkerts started selling electronic cigarette-like devices from the trunk of his car two years ago. Now he and two partners own one of the biggest brands in the business, with products in 4,000 stores nationally, an art deco office on the city’s fashionable Miracle Mile and an endorsement deal with rapper Snoop Dogg.
The rapid success of Grenco Science, the privately held company Folkerts founded, mirrors the fast growth of the business it is in — marketing devices that allow marijuana users to vaporize their psychoactive weed rather than smoke it.
“This is a big industry — it is the future,” Folkerts, 31, says. “We’re really on the cusp of exploding.”
. . .
“It’s a perfect combination — it’s so easy (and) there’s no odor,” says Marcie Beckett, a San Diego mother of two who is part of a coalition opposing marijuana legalization. “People beware: Kids can now use these vaping devices to use marijuana, and you’ll never know.”
. . .
High Times magazine, which chronicles pot culture, recently expanded to its largest size ever, up 26 pages to 152 pages, to make room for vaporizers ads, Managing Editor Jen Bernstein says.
. . .
“I’ve been in the business for 20 years, and I’ve never seen anything impact the market like this,” says Tony Van Pelt of Pomona, Calif., who sells vaporizers and related items online and in stores.
“This is the moment I’ve been waiting for,” he says. “This vaporizing thing has changed the whole world.”