Celebrities have been the greatest evangelists for treatment. “My practice wouldn’t exist without them,” Katehakis said.
The for-profit field is booming, thanks largely to Tiger Woodsand other celebrities whose public visits to rehab have moved sex addiction, a controversial diagnosis not recognized by the medical establishment, into the mainstream and led a growing number of Americans to conclude that they — or in many cases, their spouses — needed treatment.
A testament to the increasing demand for services and the potential money to be made providing them is the entrance into the sex addiction market this week of the private-equity-backed corporation that owns Promises, the high-end Malibu drug rehabilitation center known for its Hollywood clientele. The Cerritos company, Elements Behavioral Health, is buying a Westside treatment center, the Sexual Recovery Institute, as part of an expansion that will eventually include luxe in-patient facilities like Promises for wealthy sex addicts and a national network of two-week outpatient programs for those of lesser means.