Utah has a new public education campaign that avoid hype and treats drug users has human beings in need of, and deserving of, our help. Let’s hope that this approach catches on.
A statewide methamphetamine public-awareness campaign — one without scare tactics and stereotypes — was unveiled today by Gov. Jon Huntsman Jr.
The campaign’s newspaper ads and a series of television and radio commercials urge family members and friends to recognize the signs and help addicts, rather than judging people who use meth.
…
Contrary to awareness campaigns in other states — particularly Montana’s time-lapse video of people emaciated by drug use — the Utah campaign focuses on debunking stereotypes of so-called drug users and urges loved ones to realize that a meth addict is “not a lost cause.”
Recovery Review 