Facing Budget Cuts, ONDCP Refocuses Media Campaign

Facing Budget Cuts, ONDCP Refocuses Media Campaign

With federal research showing that its anti-drug media campaign isn’t working with kids, and Congress calling for major cuts in the program, the White House Office of National Drug Control Policy (ONDCP) has unveiled a more modest effort that focuses on an emerging threat — prescription-drug abuse — and appeals to parents rather than youth.

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