The Economics of Addiction

I understand the intellectual argument, but I don’t understand how any human being can buy this.

Is rushing out to buy dope that killed your friend rational? Do they really believe that there’s a rational dimension to using drugs so frequently in such large quantities that the addict loses his/her home, family, health, career, hopes, dignity, etc? Do they not get that people kill themselves in despair because of their inability to quit?

This seems to be a great theory if you place supreme value on cleverness or or if you are invested in believing that addiction is a choice.