A White House drug deal gone bad

Problems in another prevention campaign. This article is about the commercials with this smushed kid, the flat kid and the kids with his fist in his mouth:

Instead of reducing the likelihood that kids would smoke marijuana, the ads increased it. Westat found that ‘greater exposure to the campaign was associated with weaker anti-drug norms and increases in the perceptions that others use marijuana.’ More exposure to the ads led to higher rates of first-time drug use among certain groups, like 14- to 16-year-olds and white kids.